Sometimes it takes an outside perspective to even identify the problems. Sean Blagsvedt, for example, worked with Microsoft and moved to the India office in 2004. While working in India, he noticed that many from the household services sector could not find jobsbecause they did not have the ‘right’ referrals or connections.On one hand, people complained that they could not find a good driver or maid and on the other hand if... you look outside we are surrounded by people desperately looking for a good job. Hiring usually happens through word-of-mouth and referrals. But when Sean asked around, he noticed that there were many who had similar problems. Born wasbabajob.com, a company that connects employers with workers via web andSMS. He left Microsoft in2007 to run the company full time, which now has 15 employees and 37,000job profiles in the system. It took a foreigner with fresh eyes to identify the problem and come up with a solution.Another example is Ashish Chand and Dhruv Agarwal, who noticed that a lot of families were bringing their children to their casual-dining Chinese restaurant in Gurgaon. When they talked to customers about it, he realized they didn’t have many smart casual diningplaces to take the whole family. They were lookingfor something nicer than the cafeteria-style Haldirams but was still kid-friendly. So they turned the restaurant, Crazy Noodles, into that kind of place, with crayons, puzzles, and free caricatures for children. Even the glasses, which have rounded bottoms so they bounce around, are fun. They now have several restaurants with two in the NCR region and are starting to set up additional franchises.